SYNOPSIS

v  INTRODUCTION 

Beginning of  the plan :  January 2005

End of the plan :  October 2006 

Beginning of  the casting :   02 March 2005

End of the casting : 31 March 2006

The title’s book  : 
BLACK CONCEPT DEFINITION / Urban tendencies 

Numbers photographs : 100 (65 girls and 35 boys)  

v INTENTION 

Put in an obvious place, traits, tendencies, style, look of the black and
half-caste men and the women living in Paris or in Parisian suburbs,
Promote their picture on photographs.  

v CRITERION 

Live in Paris or in Parisian suburbs for at least 10 years for
the women and 7 years for the men.  Have a " obvious physical Mind
" (actual tendency, particular look)  

v CASTING 

 For every black or half-caste, unknown or famous person
(living in Paris or Parisian suburbs)
Urban Casting (on the street, the subway, anywhere in Paris and in Paris region)
Castin by Internet More than 2000 candidates postulated,
150 were photographed
 

v PARTNER
www.bcdlabel.com
E-partner
MUSIC & WEB AGENCY
More than 100 000 visits a month 

v MEDIAS 

Casting relieved by more than 50  web sites :
Tf1.fr, Etoilecasting.com, Casting.fr, Star-booster.com, etc media   

v FEATURE 

Photographs were taken in ambiences and places chosen by models
(Paris and suburbs exclusively)   

v PLACES 

Restaurants, Beauty salon: AMBRENOIRE
Parks (Luxembourg, Levallois, Montsouris, châtelet covered market ...
Bars (Culture bière, petit journal du Montparnasse, Le Fumoir, Virgin stores  (the bar)  
Center Beaubourg, museums (Louvre, naïve arts, ...), subway, at home,
beauty salons, streets, stadiums, amphis, bookshops (Anibwé) 
Stores (FNAC, Virgin, galleries Lafayette, Urban Sound ...), Peugeot,
living room Siel, Salon du livre “, training studio ( “studio bleu” ),
Ciné cité”, Trocadéro, Triumphal arch, ...   

v STAFF 

B.J.L
Artistic director - Leader project
Photographer

N. BONNET
Technical director - Webmaster
Marketing council - DG BCDLABEL.COM

v  CHOICE OF THE 100 PHOTOGRAPHS

9 photographs were directly selected by staff.
91 photographs were selected by a jury made up of 12 members.   

v  CONTENTS OF THE WORK 

Introduction - Foreword – Preface – The word of  

100 photos : 65 girls and 35 boys 

Bilingual texts (French/English) accompanying each photograph: questionnaire

QUESTIONNAIRE  

Login    
Activité / Activity  
Origine / Origin
Ambiance / Environment   
Lieu / Place
Date 

Artistik CV of the writer   

v DVD 

Making off of the book in DVD is envisaged.
After the sessions of photographs, every model
was filmed expressing its feeling on plan.   

v EXPO PHOTOS 

I plan to make an exposure of the 100 photographs in black and white in Paris. 

v  BLACK CONCEPT DEFINITION PARTY

 Party of presentation of the book in an urban place of Paris.